Milan Fashion Week
It seems that people still don’t understand the meaning of fashion – that it is still thought of as a frivolity; something belonging exclusively to the elite, with nothing to do with ordinary, daily life. This could not be wrong. Fashion is everywhere, and it has the power to radically transform your life. Fashion has replaced the space previously occupied by organised religion, and television – institutions which these days yield little power or influence over every day life. Fashion is inside all means of communication.

What are the revolutionary elements of fashion in this day and age? Perhaps not many, but like all contemporary cultural artefacts, it is nothing more than the result of hundreds of recyclings, repeated visions and visionaries. Arthur Rimbaud believed in the distortion of the senses to reach higher levels of perception – and fashion does exactly this when you think about it.
In the Western sense, fashion is the result of an organisation which is for the survival of an aesthetic which is placed in front of the rest in a competition of originality and daring. This is how the big designers of the world are the ones who mould the body of the men and women of today. And if you think about it, clothes are not something which is just added on top of the body, but the body is conditioned, and defined according to an immaterial concept – material which covers the body to give shape and meaning to the dress; in such a way, that one is displaced by that clothing. So when you find yourself buying discount H&M clothing at the end of the month, you are simply a cog in the wheels of this controlling system. You are part of this clothes machine – the clothes don’t belong to you, you just give it volume, and movement; you are replaceable, not indispensable.
And with all this in mind, the fashion industry continues to be unstoppable. Each year the number of designers grows, along with the resources for the manufacturing and creation of clothing. Even if New York, London, Paris and Milan continue to be the centres of worldwide fashion, there are still possibilities for the creation and production of alternative clothing, which is accessible to all. Just browse the web a bit, and you’ll find fashion made locally, of not only good quality but much more affordable, and produced using more natural and environmentally friendly methods.
Milan Fashion Week runs between the 21st and 27th of September, For more information on the shows, designers and events, you visit the website http://www.cameramoda.it/.
Alexa Ray
There’s nothing quite like finding one of the apartments in Milan and enjoying a week of glamour and beauty.
Translated by: Poppy
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Alexa Ray
Luz Obscura
Translated by: Maria

