It seems that people still don’t understand the meaning of fashion – that it is still thought of as a frivolity; something belonging exclusively to the elite, with nothing to do with ordinary, daily life. This could not be wrong. Fashion is everywhere, and it has the power to radically transform your life. Fashion has replaced the space previously occupied by organised religion, and television – institutions which these days yield little power or influence over every day life. Fashion is inside all means of communication.

What are the revolutionary elements of fashion in this day and age? Perhaps not many, but like all contemporary cultural artefacts, it is nothing more than the result of hundreds of recyclings, repeated visions and visionaries. Arthur Rimbaud believed in the distortion of the senses to reach higher levels of perception – and fashion does exactly this when you think about it.

In the Western sense, fashion is the result of an organisation which is for the survival of an aesthetic which is placed in front of the rest in a competition of originality and daring. This is how the big designers of the world are the ones who mould the body of the men and women of today. And if you think about it, clothes are not something which is just added on top of the body, but the body is conditioned, and defined according to an immaterial concept – material which covers the body to give shape and meaning to the dress; in such a way, that one is displaced by that clothing. So when you find yourself buying discount H&M clothing at the end of the month, you are simply a cog in the wheels of this controlling system. You are part of this clothes machine – the clothes don’t belong to you, you just give it volume, and movement; you are replaceable, not indispensable.

And with all this in mind, the fashion industry continues to be unstoppable. Each year the number of designers grows, along with the resources for the manufacturing and creation of clothing. Even if New York, London, Paris and Milan continue to be the centres of worldwide fashion, there are still possibilities for the creation and production of alternative clothing, which is accessible to all. Just browse the web a bit, and you’ll find fashion made locally, of not only good quality but much more affordable, and produced using more natural and environmentally friendly methods.

Milan Fashion Week runs between the 21st and 27th of September, For more information on the shows, designers and events, you visit the website http://www.cameramoda.it/.

Alexa Ray

There’s nothing quite like finding one of the apartments in Milan and enjoying a week of glamour and beauty.

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Translated by: Poppy
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It’s that time of year again. Milan Fashion Week is just around the corner, and it’s a time when all the beautiful people will descend onto the city. Hotels and apartments in Milan will be full to bursting with models, agents, designers and the fashion elite, and if you want to indulge in some people-spotting then now would definitely be the time to go.

Milan Fashion Week runs from February 24th to March 3rd, and designers and stylists everywhere will be frantically trying to make those last-minute arrangements. Controversy recently hit the shows, however, when it was revealed that Anna Wintour, American Vogue editor and true fashion icon, would only be attending for three short days.

This set the fashion world into turmoil with all the top fashion houses wanting to change their schedules so they could showcase their latest designs in front of the fashion monarch, with the most important houses re-arranging their shows to coincide her visit between February 26th and the 28th. Fendi, Prada, Dolce and Gabbana and Armani are just a few of those couture brands who wanted to change their dates, as they had previously been due to showcase their Autumn/Winter 2010/11 collections later in the week.

However, this angered some commentators who were furious at the effects this had on the behind-the-scenes workers of the shows, but when you have the opportunity to present your collection to the most influential fashion editor in the world I’m sure you wouldn’t mind a bit of inconvenience! The shows will of course still be going ahead, so if you’re lucky enough to have a seat at one of them make sure to double-check the schedules so you don’t miss out on any of the action.

Milan is arguably the fashion capital of the world, with Italian fashion being incredibly influential. A lot of the top designers hail from this part of the world and many houses still have their headquarters in Milan itself, and that’s what makes Milan Fashion Week such a big deal – it’s the benchmark for fashion shows everywhere.

The city will be buzzing over the next week making it the perfect time to indulge in every excess that it has to offer. So, if you’re after excitement, fashion and celebrities, book the next plane out and do not miss the Milan Fashion Week. Rent the best Apartments in Milan to find a suitable accommodation.