From the catwalk, from cutting the fabric from the seam and the first drawing on paper, fashion design leads us to a field of great significance that has no limits or concessions, which leads us on a frenetic visual feeling, reaching the deepest sensory fields of the internet, social networking and global culture. Being in the center of fashion today is to belong to one of the first aesthetic promoters of Western culture. From the catwalk of various shows in the most important cities of the world, fashion has to invade us and condition us with the pattern of evolution of clothing each season, usually twice a year.

Thus, the construction of what we consider fashion, brings new aesthetic and proposals as to the way we dress, walk and are individuals. This is a business that usually is directed more strongly towards a female audience, but of course, with presence on men’s fashion too. Designers today are a kind of behavior future visionaries to the way we understand beauty in advertising and various media. Fashion is, of course, blamed for anorexia, drug addiction, compulsive and unnecessary, even to suicide. And patterns of beauty driven by trends in haute couture, run deep on many consumers, predispose us to believe that “beauty” is pre-manufactured or designed in a laboratory. High technology is being created, and of course, it goes hand in hand with fashion, while fashion is driven by it, becoming a source of endless visual and text on which many users are directed to these new versions of body and clothing of the body, an idea where the consumption and aesthetics is trapped forever.

Perhaps the future is to acquire wider information about fashion and especially when it comes to risks for future generations. The “style” is usually a construction of unique images; we  all want to be recognized as unique, because we use these new shoes, the hairstyle we wear, the clothing line that is tailored to our waistlines etc. Fashion is the weak representation of the Western subject in a risky change and without any directions. Milan, one of the international fashion capitals, brings back its fashion week from the 22^nd to the 28^th of February. Reason enough to be there and forecast the future of 2012, the trends of a society in decay, neoliberal, consumerist, bored of looking at its belly button.

For more information visit the following link:http://www.cameramoda.it

Alexa Ray

Get apartments in Milan and enjoy the latest trends of the international fashion. Milan fashion week is an event that you can’t miss if you are interested in the art, high fashion and new trends of global consumption.

Contact Me